Facebook For Business
DOWNLOAD YOUR TWO FREE CHAPTERS BELOW
This Facebook for Business eBook contains over 130 pages of hints/tips for using Facebook as a communication and branding tool for your business.
We’re big fans of this book became it became very clear to us that most small businesses found Facebook a mix of confusing features and poor customer support. The classic mistake made by most small business was creating a business presence using a personal profile instead of the official Facebook Page.
This classic mistake not only risks you being banned from Facebook but also lacks the features you can use to promote your business. Another major mistake is trying to “sell” within Facebook. Direct selling in any social network is a no-no but for Facebook its doubly worst as most people understand Facebook to be a place for connecting with friends and family and having fun.
There is of course a move now from Facebook to welcome business with open arms (mainly due to the income they receive from Facebook ads which businesses use to promote themselves) but still the “community” feel is very much alive. The main reason we recommend the Facebook for Business eBook was to address these two classic mistakes and also to help businesses reduce the effort and time within Facebook while at the same time increase their brand awareness and connect with their customers and prospects.
The eBook consists of 12 Chapters:
Chapter 1 – What is Social Media?
This chapter introduces the concepts of “social media” and expels the hype produced by “social media experts” to reveal the real benefits to businesses.
Chapter 2 – Defining a Facebook Strategy
This chapter focuses on the most important task which is to define your overall strategy for using Facebook and other social networks. Just like building a house you must start with solid foundations.
Chapter 3 – Facebook – The Facts
This chapter provides some important facts and statistics about Facebook
Chapter 4 – Facebook Basics
This chapter covers the basics of Facebook including creating your personal Facebook profile. This chapter is a must for anyone who has no idea what Facebook is or has never been on Facebook.
Chapter 5 – Setting Up Your Facebook Page
This chapter covers the basics of creating your Facebook Page including an introduction to the “admin” section of your page and applying business branding to your Page.
Chapter 6 – Making Your Page Exciting
This chapter looks at sprucing up your “shop front” window so it looks attractive to your prospects and customers.
Chapter 7 – Advanced: Editing Your Facebook Page
This chapter covers more advanced topics to add more features to your Page including adding an email newsletter subscription form to your Page.
Chapter 8 – Attracting Fans to Your Page for Free
This chapter looks the “no-cost” courses of action you can take to attract people to your Page.
Chapter 9 – Paid Options for Attracting Fans
This chapter looks at Facebook Ads and a third party application to help drive visitors to your Page.
Chapter 10 – Monitoring Your Page
This chapter looks at Facebook Insights to measure your Page statistics.
Chapter 11 – Case Studies
This chapter reviews existing Facebook Pages to see what works and what needs improvement.
Chapter 12 – Resources
This chapter provides some helpful resources including a couple of fantastic sites that you can subscribe to so you are always up-to-date with changes in Facebook.
WHAT READERS ARE SAYING
“I thought I had taught myself a reasonable amount about Facebook Pages for businesses. However, not only did Marc’s e-Book on Facebook for Business clarify some points I was not sure about, but also helped me to extend that knowledge. I found the format not only helpful, but also clearly laid out and easy to understand. This is an excellent reference manual, and I would highly recommend it to any business looking at developing a Facebook page to extend the visibility of their business.” Dean Stewart, Christchurch
“A comprehensive guide for business owners who want an easy to follow, step by step guide to using Facebook for their business. Tells you everything you need to know to get started” Sandra Newton, Essentee Web Consulting
The price of the eBook is $47.00 USD which is very reasonable for being able to customize your own Facebook page.
FREE SAMPLE CHAPTERS
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Here are the first two chapters. CLICK HERE TO DOWNLOAD the two free chapters as PDFs
